The 3 S’s – convenience, sociability, and protection – tend to be a great base for almost any dating website. So just why will it look like plenty internet sites tend to be mysteriously missing all of them from their business ideas?
Insert LikeBright, a brand new dating site established in Seattle whose goal is to purge deception from online dating sites scene. Its a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman tend to be determined to meet hook up sotes with it. The trio fulfilled while their studies at Harvard, and made a decision to receive LikeBright this season included in the TechStars, a company that phone calls it self the “# 1 business accelerator around,” system in Seattle.
Their goal, as explained to Aislyn Green of TechFlash.com, isn’t difficult: “LikeBright is actually a TechStars Seattle startup trying to make dating straightforward, personal and safe for females.” Women every-where – and plenty of guys – complain concerning shortage of count on and rampant sleeping that troubles online dating sites. For some, it’s come to be these types of an issue which they’ve given up on online dating altogether in support of returning to the traditional methods of internet dating they’d as soon as refused, like meeting through pals or at social events. LikeBright aims to combat this issue by “constructing a dating layer on Twitter to greatly help females meet individuals through people they believe.”
The motivation for LikeBright originated personal expertise. Sonya had been powered by a want to help the girl female friends navigate the sometimes-dangerous field of internet dating, and desired to place increased exposure of the issues, often overlooked, that ladies love when it comes to trying to find love online. Ron, a regular traveler, was impressed to produce a site that came across their nomadic requirements, and Nick discovered of the worth of fulfilling a night out together through someone you depend on whenever a lady friend launched him to his girl.
Before building your website, the trio conducted 50 real time interviews with women that wished to discuss their particular experiences with online dating. The replies they received ranged from humorous for the horrifying, like “Everything seemed good. Following he requested myself easily smoked meth” and “he had been 11 and I had to drive him home. He previously walked the whole way anywhere.” Determined that the world lacked a dating web site that leaves ladies first, LikeBright was given birth to.
LikeBright is invested in generating a breeding ground constructed on the 3 S’s. Joining the site is straightforward: it can take 30 seconds to register via Facebook Connect. This site encourages sociability through providing people a social framework for all the singles they see and letting them communicate with buddies – affixed or perhaps not – on the internet site. And it’s really secure: women can use LikeBright anonymously, and each guy on the website is actually vouched for.